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Keith Saunders

Product Marketer / Podcast Producer
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Now THAT'S how you start a movie

March 10, 2012

This is the opening title sequence of The Girl with the Dragon Tattoo, the movie I saw last Friday.

Kept my eyes dilated for at least five minutes after I saw it.

I don’t know what it meant, but it didn’t matter. (Later I found it was an amalgam of symbols from the main character’s dreams.) Coupled with a sick track from Trent Reznor, Atticus Ross and Karen O, it had me simmering and hyped for the movie.

I wish every movie did it this way.

Blow me away with some amazing art piece or inject a crucial part of the back story that sets everything up and moves the story forward.

I need momentum. I crave momentum.

It’s like once I get strapped into a roller coaster, I don’t want to sit in the loading platform, hearing over the loudspeaker that “This ride was brought to you by the futuristic stylings of industrial designer William Rogers, and constructed by the fabulous team at Fire and Ice Mechanical…” No, I want my adrenaline to start coursing.

I mean, fine, if you want to belt out some credits on my way up, no worries. But let’s get going.

Put another way: If salespeople should “always be closing,” then I want my movies to “always be entertaining.“

Switching gears. Somebody should hire Marco Brambilla, director of Kanye West’s “Power” video (below), to do an opening sequence.

In Motion graphics, Movies, Opening title sequence Tags trailer, dragon tattoo, opening title sequence
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