Younger Than Last Year
Younger Than Last Year is a fitness brand hatched from the mind of personal fitness instructor Robert Troch. After years of training groups and individuals in different modalities, he noticed that there was a lack of consistent fitness and nutrition advice for those who wanted to reconnect with their younger selves.
So he decided to fill the gap.
The company offers group fitness classes out of its studio in Brooklyn, New York, and shares easy-to-understand fitness and lifestyle advice on its website and social media channels.
In partnership with Prosper Digital, I helped to develop the content, brand, and marketing strategy; worked with a developer/designer to lay out the website architecture; wrote all the website copy; and co-led a marketing and operations team of 5 freelancers (marketers, designers, developers, videographers, video editors).
See below for the website rebrand and pages from a company brochure.
