NYC Taxi & Limousine Commission

The NYC Taxi & Limousine Commission (TLC) and the Medical Transportation Management, Inc. (MTM) wanted to promote their new transportation service for people with disabilities. 

To help, my team at video production company Prosper Digital was asked to create promo videos for drivers and passengers, but to also create training videos for the Commission’s more than 197,000 active drivers on 1) the technical aspects of wheelchair-accessible vehicles, and 2) how to support passengers in wheelchairs.  

As an Associate Creative Director and Copywriter on the project, I co-developed the video campaign strategy; did deep-dive research on the step-by-step process of loading passengers with disabilities into vehicles; wrote all the scripts with ADA-compliant language; and advised on post-production. 

All the videos (the driver and passenger promos videos and the 8-part driver training series) were loved by the client – and the training series won a total of 5 awards including Gold and Silver Tellys in the Branded Content and How-To/DIY categories.

See below for the 8-part driver training series, combined into one full video.