Leroy & Clarkson

Branding agency Leroy & Clarkson (known for their work with broadcast companies like ABC, HBO and AMC) wanted to appeal to clients outside of the TV world – particularly to those in the consumer goods space. So they embarked on a full rebrand, from top to bottom, from their logo to their website.

My role was to help them craft a new voice and tone for the website, so I wrote a brand manifesto to express the company’s brand values. See below for the manifesto that was housed on their About page.

About page: