Gillette Body Grooming 

How do you get men to groom their body hair? 

Tell them what women like and they’ll (usually) fall in line. 

In this campaign, we used a mix of real women and celebrities, like the New Girl’s Hannah Simone, to get our point across to African American men. 

Print ad with QR code:

Gillette's Grooming Edge web page:
("Grooming Edge" is the section of Gillette's website that deals with skincare and grooming for African American men)

QR code video for mobile and web:

Web video - interviews with real women: