Cogency Global
To solicit donations and maintain their tax exempt status, nonprofits must endure the confusing process of fundraising compliance. This means that they need to fill out a bunch of forms and keep up with constantly changing rules.
Cogency Global offers solutions that will help, so my team at Prosper Digital was asked to communicate this in an online video.
I co-developed the creative brief, wrote the script, and was the co-creative director for the video, helping to supervise from pre-production through delivery.
It generated over 200,000 views and significantly increased inbound leads for Cogency’s Nonprofit Services. It also won 1 Telly Award, and 2 AIVA Communicator Awards.